Sustainable Packaging
For this project, I was tasked with redesigning the packaging for Temptations Cat Treats, focusing on making the packaging more eco-friendly by using sustainable materials. The goal was to reduce environmental impact while maintaining the fun and playful nature of the brand.
My Process
Exploring Eco-Friendly Solutions
I started by researching various environmentally safe materials suitable for packaging, ensuring that they aligned with both the brand's goals and sustainability standards. Once I had the right materials in mind, I created a mood board to define the visual direction and then sketched potential packaging concepts that would reflect Temptations’ fun and engaging brand personality. After finalizing the design, I created a dieline for the new packaging and crafted a physical mockup to bring the concept to life.
Final Results
Redesigning a Greener Future
The final step was creating an informational poster to showcase the new eco-friendly packaging, highlighting the environmental benefits and the transition to more sustainable practices.
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